Saturday, November 16, 2002

Sprinkle on a little spinach

Now here's a cool company: One that helps parents by providing a product that actually tricks kids into eating their veggies, and then helps parents again by donating a portion of the proceeds to providing therapy for kids who need it. The company is Healthy Sprinkles, the product is freeze-dried vegetables and fruits ground to a powder so fine even a healthy-food-ophobe won't know it's there, and the charity is the Side by Side fund, through which money will "be given to some family with a special needs child who can't afford speech therapy, occupational therapy, doctor's care (that pesky insurance companies won't cover) and general necessities. We're also pretty keen on helping out single parents that have a child with Autism Spectrum Disorder, Down Syndrome, Mental Retardation." Eating healthy foods isn't a big battleground issue in our house, but I almost feel like buying some of this stuff just to support what sounds like an entirely neat operation. Now if they could only come up with some sneaky way to make big smelly 12-year-old girls use deodorant, I'd take out stock.

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