Saturday, November 27, 2004

That Cheerios ad

There's a Cheerio's commercial playing in movie theaters lately that's got adoptive parents talking. You can view it on the Cheerio's website here -- that is, if you're on a Windows computer, since it doesn't seem to work on my Mac. The ad apparently depicts the experience that many parents have had -- though many never wanted to see on the impersonal big screen -- of using Cheerios to break the ice with a newly internationally adopted child. Is this a good thing for adoption, an indication that it's now mainstream enough to be used to sell cereal? Or a bad thing for adoption, leading viewers to believe that international adoption is mostly a matter of Americans luring Russian children into cars with Cheerios? Watch the clip if you can and let Cheerios know what you think. Then click on "comments" below and tell us!

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